Marketing interviews are heavily behavioral. Usually one case question in the second round, but first round and most of second will be behavioral. Show you have strong marketing attributes.

These are supposed to be tough questions. Don't hesitate to pause before answering to make it look like you're thinking, even if you don't need to. And make sure not to bite off the end of a reviewer's questions.

The secret: CAR -- Context, Action, Result.

• Keep that Context quick, and only mention it once
• Make the actions clear and fit your jargon and acronym in here. Five is about the right number of items to include in here.
• The result is the most important thing!

Spend about 80% of your answer on the Action and Result.